Good Afternoon - 6.17pm - 30/07/10
Advertising Bonanza to hit ITVRecent figures have revealed that Britain now has 711 breweries, more than at any time since the Second World War.
A relaxation of product placement rules for commercial television will almost certainly spell the end for made-up products such as Newton and Ridley's best bitter to make way for actual, branded products. The current recession has hit television advertising revenues pretty hard but a spokesman told the Manchester Evening News: "ITV has led the campaign for product placement, which could be an important new revenue stream, as it already is in Europe. "New sources of revenue mean better-funded content, which can only be good news for viewers." Shop shelves within TV shows have always featured well known brands of baked beans and fizzy drinks as props but programme makers have always been prevented from receiving advertising revenue. Government ministers will outline their plans for American style placement within programming later this week with popular soaps expected to be prime advertising targets. We at Big fish never like to see a brewery closing, or a pub for that matter. So fans of fictional beer will be relieved to know that Albert Square residents will still be able to enjoy a warm, flat pint of Luxford and Copley bitter as the BBC are bound by strict rules concerning advertising.
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