9.30am- 2.30pm, 27rd November 2009, the studio, Birmingham.

A changing media landscape combined with our emergence from a difficult economic time has brought rise to new opportunities and a need to rethink marketing plans for 2010 in order to make them work harder. This event aims to inspire and challenge perceptions. 

The speakers for this event were:

 Dave Hodgson - Marketing Director, Marketing Birmingham

• Discussed the growth of web marketing and a smaller global world
• Outlined how the city has used new channels to market itself over the last 2 years
• How traditional marketing tools still produce outstanding result 

Simon Orpin - Creative Solutions Director, ITV

• Looked at how TV and especially the ITV has changed within this landscape
• How they have evolved and innovated everything they do in order to increasingly engage viewers
• How they have enabled advertisers to access these potential consumers in ever more relevant and effective ways. 

Mark Brill - CEO, Formation

• A practical guide to using mobile marketing as a means of customer engagement
• Important channels and technologies in mobile marketing
• Advantages and disadvantages of SMS, MMS, Mobile Web, Apps and Bluetooth in mobile marketing
• Three case studies showing Orange, M&S and Direct Gov