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MarketingBites #2: Creativity

22nd September 2006
Heritage Motor Centre, Warwickshire

Download the event flyer by clicking here
Download the full event booklet by clicking here

Overview:

Creativity in business is essential. With so many companies offering similar products and services, establishing a clear desirable difference is not easy. The second MarketingBites event gave delegates an invaluable ‘creative’ competitive edge by showing them how to truly harness the power of creativity for their brand without comprising the businesses core marketing strategy.

     

The speakers for this event were:

Tom Bruno-Magdich and Anthony Etherton of Impact Factory
Creativity and innovation

  • Explored new ground breaking approaches for nurturing the creative idea generating process to ensure delegates get guaranteed results from your marketing activity
  • Demonstrated powerful techniques and strategies to open a new door to creative thinking.
  • Gave tips to help marketing professionals strengthen their creative muscle by identifying your own personal style and approach to creativity.

Joel Drapkin, Leading Print Expert at Folium Group
Creativity in print

  • Showed delegates what effective telemarketing means in B2B.
  • Explained the importance of getting the right data from the right place.
  • Demonstrated how to use good data to make smarter commercial decisions and win new business.

Dr. Peter Hughes, NLP Expert & Managing Partner at Cognition
The psychology of creativity

  • Unravelled the mysteries of the creative process in an imaginative and engaging exploration of the psychology of creativity.
  • Demonstrated easy and proven techniques to boost creativity and produce a marketing message that really hits the mark.
  • Provided a valuable insight into how exceptional creative’s think using material from sources as diverse as hypnosis and advertising.
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