28th April 2006
Heritage Motor Centre, Warwickshire

Download the event flyer by clicking here
Download the full event booklet by clicking here

Overview:

“Everybody has an idea of what Business to Business marketing should be and how to do it. The very first MarketingBites event challenged the perceptions of B2B marketing with fresh, valuable and relevant insights into best marketing practice from leading marketers and key industry figures”.

The speakers for this event were:

Nigel Bromley, Managing Partner at Rees Bradley Hepburn
B2B marketing

• Explained the real differences between consumer and B2B marketing.
• Showed delegates how research insights can effectively drive creative strategy.
• Demonstrated how a 12 month campaign for TNT increased responses by over 1000%.

Damian Battle, telemarketing expert and Managing Director at Business Tactix
Telemarketing

• Showed delegates what effective telemarketing means in B2B.
• Explained the importance of getting the right data from the right place.
• Demonstrated how to use good data to make smarter commercial decisions and win new business.

Simon Davis, Managing Director at Fuse Digital
Integrated digital communications

• Demonstrated how to integrate various digital channels into your marketing activity.
• Explained the benefits of pay-per-click advertising.
• Demonstrated „X Showed delegates how digital marketing can provide excellent ROI.