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MarketingBites #3: Branding

9th March 2007
Fort Dunlop Building, Birmingham, West Midlands

Download the event flyer by clicking here
Download the full event booklet by clicking here

Overview:

“A distinctive brand can capture the very essence of your company, communicate your business offering and deliver a clear and measurable competitive advantage. Whether you're building a new brand or energizing an existing one, MarketingBites#3 will give you the inspiration, resources and solutions you need to strengthen your brand identity, sustain your brand promise and expand your success”.

    

The speakers for this event were:

David Poole (Managing Director), Giles Poyner (Business Development Director) and Paul Castledine (Group Creative Director) at Boxer Creative
The branding process

  • Took delegates on a journey through the branding process with an insight into how a successful brand image is created and what they really mean
  • Explored exciting new trends and behaviour affecting brands and their performance.
  • Demonstrated why brands are more than just a set of values - they're an experience that will engage prospects, spark interaction and provoke action.

Nathan Cornish, Director of Development at Urban Splash
Brand building through ’bricks and mortar’

  • Gave a fascinating insight into how Urban Splash have consistently delivered its unique brand promise on landmark buildings throughout the UK.
  • Explained how brand building through ‘bricks and mortar’ have turned Urban Splash into one of the very few genuine ‘designer’ brands in the property industry.
  • Demonstrated how powerful brand marketing can be used at an early stage to articulate a businesses marketing offering with a tangible identity and vision that prospects are guaranteed to buy into..

Krishna De, Managing Director at Oneocean Ltd
Online branding & marketing

  • Explored how to use powerful branding and marketing strategies to build a strong personal brand .
  • Demonstated why a personal brand is the most powerful marketing tool avaialble in the 21st Century.
  • Revealed how to quickly build a personal brand online to increase visibility, power and influence.
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